Visibility Challenge For Small Business Owners

Written By Orlaith Brogan

🌟 Pre-Challenge Prep Work

1. ALIGN YOUR PLATFORMS

  • Audit your Instagram bio, Facebook About section, and website.

  • Are they aligned?

  • Can someone buy from you within 3 clicks?

    Example journey: sees you in a FB group → clicks to Instagram → clicks to website from bio → easy-to-navigate offer.

2. DEFINE WHO YOU'RE TALKING TO

  • Choose ONE real client you want more of.

  • Who were they? Why did they buy from you?

  • Let your energy, tone, and language reflect them.

3. KNOW WHAT YOU DO

Visibility is not sales. It's about:

  • Being seen

  • Being understood

  • Boosting your profile

You need to clearly describe: "Hi, I'm Orlaith. I help business owners take the guesswork out of growing their business through coaching and events."

4. REPETITION = KINDNESS

Clarity wins. Say what you do. Say it again. Be conversational.

5. TRUST YOURSELF

You're the expert in your business. Only say no to visibility actions after you’ve tested them.

✨ WEEK 1: Visibility & Strategy Foundation

Strategic Task:

Make a list of all the ways you could grow your profile (E.g. Podcast guest spots, Instagram reels, networking events, local collabs). For local businesses - make this list hybrid and to include events, posters, flyers etc!

Don’t act yet. Just brainstorm.

Content Tip:

One post = many shares.

  • Post to feed

  • Share to stories (with commentary)

  • Add to newsletter

  • Post in Facebook groups

📅 Monday: About Me Post

  • Why you started your business

  • Who you help

  • Your experience & magic

  • Repurpose & re-share if you’ve done one recently

📅 Wednesday: Reminder of Your Core Services

  • What does success look like?

  • How do your services get people there?

📅 Friday: Client Transformation Story

  • Walk us through a real story

  • What magic did they experience?

  • Use carousels or talk-to-camera videos

✨ WEEK 2: Strategic Visibility in Action

Strategic Task:

Pick one activity from last week's brainstorm

  • Example: Share an intro post in 3 Facebook groups

  • Reach out for a collab or podcast feature

📅 Monday: Success Story #1

  • Pick one powerful transformation (e.g. more confidence)

  • Show how you helped them achieve it

📅 Wednesday: Objection Reversal

  • Common objections: Time, Money, Results

  • Flip them:

    • "She made more money because she invested"

    • "Best money they spent this year"

    • "Took the leap and now she never looks back"

📅 Friday: What It’s Like to Work With Me

  • Outline the full journey

  • From discovery call → coaching → accountability

  • Focus on the middle – what happens between start & finish?

☕ Choose What Works for You

This challenge is a toolkit, not a to-do list.

  • Pick the posts that feel good

  • Skip what doesn’t

  • But always ask: Have I given this a fair try?

🌿 COMMIT TO:

  • Helping people get to know you

  • Showing up with clarity and repetition

  • Trusting that consistency > perfection

Your clients are skimming posts while queuing at Starbucks. Be clear. Be kind. Be seen.

Orlaith Brogan
Next

The Collaboration Club, Edinburgh