Sales For Small Businesses

Let’s Talk Sales: The Non-Negotiable Key to Growing Your Local Business

Hey there,

Can we chat about something that might feel a little uncomfortable but is absolutely essential for your success?

Yes, I’m talking about sales. I get it—sales can be a touchy subject. You don’t want to focus on it 24/7 (who does?), but here’s the reality: without a solid system bringing new clients into your business, you’re leaving growth on the table.

Let’s break it down and make sales feel less daunting and more doable, shall we?

Sales Are a Priority—Non-Negotiable!

Sales are the lifeblood of your business. You need people buying what you offer, plain and simple. And to make that happen, you’ve got to talk about what you do—confidently and often. Picture this: you’re chatting with your favorite customers. You’d tell them exactly what your product or service does, why they need it in their lives, and how they can get it. That’s sales at its core! It’s not about being pushy; it’s about being clear. Make it a habit to share your value, because without sales, your business can’t thrive.

Keep Your Customers Coming Back for More

Here’s a secret: while new customers are great, your existing ones are pure gold. Don’t get so caught up chasing the next big win that you forget about the people who already know and love you. Think about all the ways you can sell more to them—offer something extra that makes their lives easier or solves another problem they’ve got. For example, if you run a coffee shop, maybe you introduce a subscription for weekly coffee deliveries or pair your brews with a locally made pastry. Use emails to stay in touch—share tips, updates, or special offers that nudge them to buy again. Not only does this deepen your relationship with them, but it also feels good to see that validation roll in. Your customers sticking around? That’s proof your offer is epic.

Lead Generators: Invite New People Into Your World

To keep your business growing, you need fresh faces in the mix. That’s where lead generators come in—a simple way to bring new potential clients into your line of vision. This could be anything from hosting a local event or workshop to offering a killer introductory deal. The goal? Introduce yourself and your business with a big, friendly “This is who I am, this is what I do—want to find out more?” Say you’re a yoga instructor. You could offer a free beginner class or a discounted first session. It’s low-pressure, showcases your skills, and gets people curious about signing up for more. Pick something that feels authentic to you and watch those new connections roll in.

Tune Out the Noise—Focus on What Works for You

The internet is overflowing with advice (hi, I see the irony here!), but not all of it fits your business. What’s brilliant for an online coach might be a total mismatch for your local flower shop—and that’s perfectly fine. Ignore the stuff that doesn’t apply to your industry and zero in on what makes sense for you. For instance, if you’re running a local coffee shop and bakery, you might not need a fancy TikTok strategy. Instead, focus on delighting your customers in person and encouraging them to spread the word (on TikTok and in person). Trust your gut and prioritise the tactics that align with your business.